Privacy
Last updated 14 November 2026
ezReels is an iPhone app for making short videos. This page says what information leaves your phone when you use it, who receives it and why. There is no ezReels account, no advertising and no tracking across other apps or websites.
What stays on your iPhone
Your videos, photos, projects and exports are stored on your iPhone. Transcription, captions, cutting, effects, background removal, object tracking and export run on the phone. Apple's on-device model writes slideshows, scripts and post copy unless you choose a cloud model in Settings › AI.
What is sent, and to whom
- AI edits. When you ask the assistant for an edit, the app sends your request, the transcript text of your video, a description of the reel and, where it improves the result, a few small still frames (at most six, downscaled to 1024 pixels) to a cloud AI model. Before the first request that includes frames, the app asks you once.
- Free and plan edits go through our server (a Cloudflare Worker) to Anthropic (Claude).
- If you add your own API key, requests go directly from your phone to the provider you chose (for example Anthropic, OpenAI, Google Gemini, xAI, DeepSeek, OpenRouter, ElevenLabs or fal.ai) and are covered by your agreement with that provider.
- GIF, sticker and stock searches. What you type in those searches goes through our server to KLIPY or Pexels, which return results. The media you pick is downloaded to your phone.
- Free edits and plans. To count free AI edits and the edits included in a plan, our server receives a random install ID made by the app, Apple's App Attest and DeviceCheck tokens (which prove the request comes from a genuine copy of the app on a real device), and, if you subscribe, the signed App Store transaction for your subscription. It also receives Apple's App Store notifications about your subscription (renewals, refunds, cancellations).
What our server keeps
For each install and each subscription, the server keeps counts: edits used, the cost of those edits, and the subscription's period and status. For abuse protection it keeps a short-lived request rate per network address. It does not keep your requests, transcripts, frames or the model's replies after the request has finished. Operational logs record events such as "request refused" or "edit counted", not content, and expire under Cloudflare's log retention.
AI providers
Anthropic receives the content of edits sent through our server and handles it under its commercial API terms, which do not allow it to train models on that content. With your own key, the provider you chose handles your requests under its own terms and privacy policy.
Sharing edit sessions (off unless you turn it on)
Settings › Sharing has a switch, off by default, "Share my edit sessions to help improve AI models". When it is on, the app keeps a record of each AI edit on your phone: the request, the plan the model made, what you kept and what you undid, using random IDs rather than project names. Turning it off deletes that record. This version of the app does not send these records anywhere. If a later version does, this policy will say who receives them before anything is sent.
Purchases
Subscriptions are sold and billed by Apple. We never see your name, Apple ID or payment details, only the signed transaction Apple gives the app.
Permissions
The app asks for camera, microphone and Photos access when you first use a feature that needs them. You can change them at any time in the iPhone's Settings › ezReels.
Children
ezReels is not directed at children under 13 and we do not knowingly collect information from them.
Your choices
- Use ezReels without cloud AI: everything on the phone works without it.
- Choose your own AI provider in Settings › AI.
- Delete the app to remove everything it stored on your phone. The counts on our server are tied only to a random install ID and a subscription's transaction ID, not to your name or email, so a new install starts fresh and nothing on the server identifies you.
Changes
If this policy changes, the date at the top changes, and an important change is shown in the app before it applies.
Contact
Questions or requests: support@ezreels.site